Teaser

People always complain about movie trailers giving away too much of the story. On the flip side, distributors argue that if you don't give away the entire movie, people are less likely to go see it.

Both perspectives make sense to me in a way, but ideally a trailer gets people on the hook without giving too much story away or misrepresenting the movie.

We have a traditional trailer cut for Calvin Marshall that we're liking, but we're not yet ready to show it -- at least not until we have a firmer handle on our release plan. Our thought is if a trailer is online too long before someone can go see the movie or put the dvd in their netflix queue, then it has a way of wearing out its welcome.

So, we've decided (in lieu of the trailer) to release a teaser leading up to the premiere.

Our teaser gives the "feel" of the movie away with little exposition revealed. The montage is 1:18 and set to a piece of score by our composer John Askew.

The teaser accomplishes two things; first and foremost, it gives people a little glimpse into Calvin's world and the characters that populate it. Secondly, it gives people a taste of the overall tone, which is at times ironic and funny, but more often melancholic and sincere.

In addition to the teaser introducing our trifecta - Calvin, Little and Tori - we also call attention to some supporting cast. This device allows us to show shots of actors in a montage without having to give away too much story information. We couldn't fit in everyone and it's an unorthodox move perhaps, but this was an idea we liked so we're trying it out.

Hope you enjoy it. You can check it out at our website where new information and other surprises will appear leading up to our initial screenings.