Apparently that's all it takes. As we move towards our Calvin Marshall world premiere, Malcolm Gladwell, Facebook and all the DIY tools have practically forced their way into our game plan. We never even asked for it.
It's easy for me to be cynical about this. At what point will there be backlash for this kind of self-promotion? Look at how fast myspace jumped the shark? At what point will people abandon Facebook because they don't want to be bothered with another movie or cause that's fighting for their attention?
I have to admit, though, it's unbelievably cool to do some of these things, so we're embracing it. At least most of it. And, over the next year we'll be looking for even more innovative ways to stand out and make people aware of our movie.
A lot of things are in the works, but for now, if you'd like to support our cause and stay up to date, please become a Calvin fan on Facebook by clicking the link on the upper right.
You can also spread the word about the initial teaser we just posted and rate it on Youtube
One of things I wanted to do in this blog was demystify the filmmaking process. I hoped it would be a place where both fans of Calvin and aspiring filmmakers could peak behind the curtain. With that goal in mind, we'll be posting some cool behind the scenes footage in the coming weeks.
Thanks for the support everyone.
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