Everything Takes Longer Than You Expect

We discovered this when our original 2005 start date pushed indefinitely. (Filming didn't begin until late 2007)

We learned this in post-production when locking picture took more than a year. (Not 6 months)

And now we're learning these lessons again in the ever-changing landscape of distribution.

We were anticipating premiering and releasing "Calvin Marshall" in 2009 during spring-training. (now)

The reason we're not is because we've been focussed on two critical goals since the very beginning.

1. Maximum exposure for the finished film.

2. Profit to our investors.

Every decision we make is executed with these two things in mind.

We want our world premiere to occur no more than two months before our theatrical release. This way, publicity dollars spent on the premiere will have an impact on our theatrical campaign.

Using the same logic, when the film is pulled from theaters, the DVD, VOD, CABLE and DIGITAL releases will follow quickly and with some momentum.

Keep in mind, all of this must be orchestrated months and months ahead of time.

With all that said, we will have some firm things to announce in the near future. We're looking forward to releasing the trailer and announcing the details around our world premiere.