Hurry up and wait. It's been a reality every step of the way.
Lately we've had some good momentum and see light at the end of the tunnel. We will have an announcement soon.
In the mean time here's an interview I did with the Austin Film Festival last week.
http://tinyurl.com/garyAFF
Saturday, July 4, 2009
Monday, March 23, 2009
Everything Takes Longer Than You Expect
We discovered this when our original 2005 start date pushed indefinitely. (Filming didn't begin until late 2007)
We learned this in post-production when locking picture took more than a year. (Not 6 months)
And now we're learning these lessons again in the ever-changing landscape of distribution.
We were anticipating premiering and releasing "Calvin Marshall" in 2009 during spring-training. (now)
The reason we're not is because we've been focussed on two critical goals since the very beginning.
1. Maximum exposure for the finished film.
2. Profit to our investors.
Every decision we make is executed with these two things in mind.
We want our world premiere to occur no more than two months before our theatrical release. This way, publicity dollars spent on the premiere will have an impact on our theatrical campaign.
Using the same logic, when the film is pulled from theaters, the DVD, VOD, CABLE and DIGITAL releases will follow quickly and with some momentum.
Keep in mind, all of this must be orchestrated months and months ahead of time.
With all that said, we will have some firm things to announce in the near future. We're looking forward to releasing the trailer and announcing the details around our world premiere.
We learned this in post-production when locking picture took more than a year. (Not 6 months)
And now we're learning these lessons again in the ever-changing landscape of distribution.
We were anticipating premiering and releasing "Calvin Marshall" in 2009 during spring-training. (now)
The reason we're not is because we've been focussed on two critical goals since the very beginning.
1. Maximum exposure for the finished film.
2. Profit to our investors.
Every decision we make is executed with these two things in mind.
We want our world premiere to occur no more than two months before our theatrical release. This way, publicity dollars spent on the premiere will have an impact on our theatrical campaign.
Using the same logic, when the film is pulled from theaters, the DVD, VOD, CABLE and DIGITAL releases will follow quickly and with some momentum.
Keep in mind, all of this must be orchestrated months and months ahead of time.
With all that said, we will have some firm things to announce in the near future. We're looking forward to releasing the trailer and announcing the details around our world premiere.
Wednesday, February 4, 2009
New Blog
This one will retire soon. The new one will be incorporated into the Calvin Marshall website which is under construction.
From a distance, blogging felt like a presumptuous exercise to me. But like it or not, this kind of self-promotion is becoming a critical part of filmmaking -- especially when a film is nearly finished.
Many people have asked about the title of this blog and I wanted to take a moment to clarify before it's gone.
Falling on your face is something you get used to in this business, and you're often kicked to the ground. There is so much rejection across the board. That goes for most everyone above the line carving out a career.
When people say persistence is a crucial aspect of filmmaking, what they're saying is that you must learn how to get back up and dust yourself off all the time.
The next blog will hopefully be as transparent as this one but will be more connected to the release of Calvin.
From a distance, blogging felt like a presumptuous exercise to me. But like it or not, this kind of self-promotion is becoming a critical part of filmmaking -- especially when a film is nearly finished.
Many people have asked about the title of this blog and I wanted to take a moment to clarify before it's gone.
Falling on your face is something you get used to in this business, and you're often kicked to the ground. There is so much rejection across the board. That goes for most everyone above the line carving out a career.
When people say persistence is a crucial aspect of filmmaking, what they're saying is that you must learn how to get back up and dust yourself off all the time.
The next blog will hopefully be as transparent as this one but will be more connected to the release of Calvin.
Wednesday, January 28, 2009
More Pics from Calvin Marshall
Michelle Lombardo and Steve Zahn
Andrew Wilson
Abe Benrubi and Jeremy Sumpter
Diedrich Bader
Sunday, January 25, 2009
Print Complete
Coach Little (Steve Zahn) and Calvin (Alex Frost)
A 35mm print of CALVIN MARSHALL unspooled in 5.1 at Deluxe on Friday.
With the exception of 7 opticals, image color and density were corrected photochemically over five days. The blacks are black and the whites are white. Specific shots were corrected warmer or cooler. Colors are bold. All without a Digital Intermediate.
While this way of making films is dying, our experience demonstrates that a DI isn't always necessary. The evidence is in how gorgeous our print looks. Shooting 35mm and cutting the negative is still an effective/viable work flow for filmmakers.
We are now in the final stages. The next month we'll be completing our HD master. This is the copy that will live on -- TV, dvd, blu-ray, VOD, etc.
Lots of news to report soon on marketing, publicity, our premiere, and distribution.
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